Designing Story-Driven Social Video with GenAI

You don’t need traditional editing skills to create video that tells a clear story and supports your marketing goals. In this session, Stacey Kelly walks through a strategy-first approach to creating short, social-ready videos with GenAI. You’ll start by crafting a strong prompt for a still image, then build that image into a simple visual narrative designed for motion. Stacey will demonstrate a complete project from start to finish, showing how intentional prompts, sequencing, and pacing can turn static visuals into purposeful video content. You’ll leave with a repeatable process for adding story-driven motion to your creative workflow—no prior video experience required.

What you will learn:

• Write effective prompts for generating still images that support a story
• Plan short, social-ready video content with intention and clarity
• Apply a repeatable, strategy-driven workflow for future projects