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Data Merge Magic

This article appeared in Issue 140 of InDesign Magazine.

Easily transform your plain spreadsheet data—and lots of it—into an InDesign masterpiece.

Imagine you manage your marketing data in a spreadsheet, and now you need to turn it into something amazing in InDesign. Something visually appealing and intellectually compelling. Something that’s not a table.

What’s a marketer to do?

Enter InDesign’s Data Merge function, which marries spreadsheet data with InDesign’s design functionality. Simply put, Data Merge allows you to drag fields into your document, apply formatting to the content with styles, and place it into a series of frames.

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Julie Shaffer is passionate about helping users maximize Adobe design tools and expedite content layout without sacrificing good design. And she's not just your average enthusiast – Julie is a Fellow and Certified Professional Services Marketer through the Society for Marketing Professional Services (SMPS), a certified instructor, an award-winning designer, and a regular CreativePro Network contributor. With over two decades in the game, Julie has seamlessly blended her analytical prowess with artistic finesse. In 2012, she founded Shaffer Creative to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. Through their efforts, Julie and her team have assisted 250 firms across the US in shaping their identities, crafting impactful marketing campaigns, and empowering teams to make the most of their marketing efforts.

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