Deepfakes, Generative AI, and the Battle for Truth

Generative AI has opened up new creative possibilities, but it’s also made deception easier than ever. For designers and marketers, that means the stakes are higher when it comes to maintaining authenticity and trust. In this session, you’ll explore how deepfakes and AI-generated content are disrupting branding and social media. You’ll learn how to navigate these challenges with confidence. From fake influencers and manipulated visuals to AI-powered scams, we’ll break down what’s real, what’s risky, and what you need to know to protect your brand and your audience.

You’ll walk away with practical strategies for designing responsibly, building trust, and staying ahead of the curve in a media environment where seeing is no longer believing.

Key Takeaways:

• Spot deepfakes and manipulated media across social and branded content
• Use detection techniques to assess the authenticity of AI-generated visuals
• Protect your brand from reputational risk caused by misinformation and misrepresentation
• Understand ethical boundaries when using generative AI for marketing and design
• Stay ahead of AI trends that are reshaping how content is created, shared, and trusted