Sandwiching Text or Logos Inside an Image

Joe wrote:

I notice on every magazine out there — such as Maxim, Stuff, or any other major magazine — that the main title type of the mag is underneath the person. You can see a few letters of the title and the person is covering one or two letters. How is this done?

Joe, this is what I call the Sports Illustrated effect, though as you point out, many magazines use it. I wrote about it in issue 16 of InDesign Magazine. In fact, this is exactly the kind of thing that the magazine is best at: in-depth techniques, reviews, and articles. I strongly encourage all IndesignSecrets readers to subscribe to this bimonthly PDF magazine. In fact, here’s a great discount deal for subscriptions!

However, we’ve gotten permission from creativepro.com to reprint the article here in all its glory! Instead of copying and pasting it all, and losing all the formatting, we’re offering it here as a PDF download*, in the same format as the magazine. Enjoy!

(Note that this technique works in both CS2 and CS3.)

*You’ll need to expand the downloaded .zip file in order to read the PDF. InDesign Magazine recommends viewing the PDF with Acrobat Reader or Acrobat Professional (not Mac OS X Preview, or other pdf readers) because some features may not display properly in anything except Acrobat.