Press Release
Michael Hodgson, author of Recycling & Redesigning Logos, says that a “logo is just the start of the story. A good logo — or sometimes simply a familiar one — is visually arresting and symbolically potent. It sums up the company or organization it represents…which is why it’s just the start.”
This is the first line in Rockport’s newest title that helps readers understand the importance of logos. Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging, intimidating, and cumbersome.
Recycling & Redesigning Logos (Rockport Publishers, Sept. 2011, $30.00. paperback) demontrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look, without alienating the existing audience and attracting a new one.
Recycling & Redesigning Logos
Rockport Publishers
Sept. 2010
$30.00, paperback
ISBN: 978-1-59253-611-5
192 pages
250+ photos/illustrations
This article was last modified on January 18, 2023
This article was first published on August 27, 2010
Commenting is easier and faster when you're logged in!
Recommended for you
Add a Page to the Right Spot Quickly
Alexa wrote: When I click the Create New Page icon at the bottom of the Pages pa...
Publishing Leader Quark Adopts New Logo and Identity
There’s a friendly sign of change at Quark: a new logo and visual identity...
Creating Auto-Size Speech Bubbles
A while back, I answered a question on the InDesign User Forum about how to make...