Printing Industries of America has unveiled The Green Guide for Graphic Communications: Growing and Profiting through Sustainability, a free, members-only online resource to help printers and packaging houses capitalize on their environmentally responsible performance.
The Green Guide includes the most comprehensive environmental self-assessment tool available to date, to printing companies. The tool enables a printing facility to accurately assess its green performance across a range of criteria; to use this assessment to establish a niche position in the marketplace; and to effectively communicate its “green” story to prospects, customers, and other stakeholders.
The Green Guide offers information, guidance, and resources that can help printers:
* Market their green profile to increase business;
* Make appropriate and credible green claims;
* Better understand third-party certification and eco-labels;
* Communicate their green position effectively with customers, prospects, and other stakeholders;
* Effectively use public relations as a means of increasing exposure for their companies;
* Identify and take advantage of green marketing opportunities in the marketplace.
Members of Printing Industries of America can access The Green Guide to Graphic Communications by visiting www.printing.org/greenguide. Member login is required to access The Guide.
This article was last modified on December 14, 2022
This article was first published on August 7, 2009
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