Our world is composed of a handful of simple patterns that can be broken down into the simple shapes of nature–symbols that set the most compelling visual communications apart from the noise we are subjected to in our daily lives. Maggie Macnab, owner of Macnab Design and author of the recently published and highly acclaimed book, Decoding Design: Understanding and Using Symbols in Visual Communication explains how symbols speak directly to our unconscious and create powerful communications from a interdisciplinary approach.
Decoding Design looks at the many layers of symbolism in visual communication (particularly in logo design, the encapsulated symbol of graphics), how to communicate with greater meaning and impact by using universally understood symbols, and also deconstructs some of the messaging within corporate communications at the subliminal level.
For more information: www.decodingdesign.com.
This article was last modified on January 5, 2023
This article was first published on September 19, 2008
Commenting is easier and faster when you're logged in!
Recommended for you
Creating Telephone Hyperlinks in InDesign
Learn how easy it is to make hyperlinks that trigger voice calls using InDesign.
InDesign Magazine Issue 99: Automated Publishing
We’re happy to announce that InDesign Magazine Issue 99 (July 2017) is now...
Designing with Text Reflections and Cast Shadows
Maya P. Lim shows how to add lighting effects like cast shadows and reflections...