New Book on "Really Good Packaging"

Theresa Stone

In Really Good Packaging, Explained (Rockport Publishers) examines the aesthetics of good package design, and points out, with wonderfully specific detail, exactly what makes each design work or not. Four internationally acclaimed designers were presented with the challenge of explaining, in five sentences or less, what makes each package design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today’s top creative minds.
To order the 272-page book, click on its cover to the left in the Related Reading box.
About the authors:
Bronwen Edwards is an award-winning designer with Brandhouse in London. She lectures for design courses and blogs for the top-rated packaging design blog, The DileLine.com
Marianne Klimchuck is the chairperson of the Packaging Design Department at the Fashion Institute of Technology. She has been an instruction of design for more than 19 years.
Rob Wallace is managing partner of brand identity, strategy, and package design consultancy Wallace Church Inc. He is also on the board of directors of the Design Management Institute and is a member of the Distinguished Faculty of the In-Store Marketing Institute.
Sharon Werner founded the St. Paul, Minnesota, design firm Werner Design Works, Inc. in 1991. It’s creative and business strategy had attracted and gained praise from several top companies.