WARNING — A new book from Mark Batty Publisher https://markbattypublisher.com/servlet/book_view?number=25
An assortment of over 150 international warning signs, in which the human condition is reduced to geometric simplicity illustrating the do’s and don’ts of every human endeavor — from operating a crane to using a toilet.
This collection of amusingly extreme pictographs reads like an illustrated guide to Murphy’s Law, showing how any one of us could be crushed by a cow, flung by a rogue fork-lift, catch a hand in a crankshaft or lose control of a wheelchair only to careen into the jaws of a hungry crocodile.
WARNING is a contemporary incarnation of the “isotype” communication theory developed in the 1930s by Austrian sociologist Otto Neurath and illustrator Gerd Arntz, inspired by the idea that clear communication does not require words, but can be made universally understandable by simple pictographs instead. WARNING showcases the industrial version of these non-verbal symbols in all their dangerous glory.
WARNING contains seven hilarious, thrilling and confounding chapters, featuring Death and Disaster by: Electrocution, Falling Objects, Blades, Fire, Crushing, Falling and The Truly Bizarre. A great party book, bon-voyage gift or graphic design manual, WARNING packs humor, disaster and graphic design history onto every page.
128 pages, illustrated throughout, in black and white and color
Case bound with rounded corners
6 3/4 x 7 3/4 inches $19.95/ ISBN 0-9725636-9-5
See more at https://markbattypublisher.com/servlet/book_view?number=25
This article was last modified on March 24, 2022
This article was first published on May 24, 2005
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