Neenah Paper announces its newest Annual Report promotion, an exciting assortment of REAL AR samples, featuring Neenah’s most popular brands and incredible colors that help sell excitement in any presentation. The carrying case is even made from the new EAMESR Paper Collection! Graphic designers are embracing Neenah’s premium uncoated papers as they design exceptional annual reports because of the comprehensive range of textures, finishes and colors available, as well as the enviable printability.
The release of the promotion, which was created by leading design firm, Atlanta-based Farmhouse Design, reflects a significant change in the annual report market that perfectly fits a premium paper mill like Neenah. Companies that elect to design annual reports today tend to print them in shorter runs, so the use of textures and colors fits perfectly in this newly defined market. Annual reports are no longer only for investor relations but have become marvelous marketing tools for key customers, suppliers and prospective employees. They are tangible documents that capture the imagination and attention in this fast-paced world of e-mails. The smaller print runs of annual reports are increasing in importance. ARs are becoming an extension of the corporation, like few other documents can duplicate with the same attention to detail. Glossy 10K wrap reports don’t communicate on the same personal level that premium uncoated papers do. Using premium papers as a key differentiator, the uncoated annual report marries with the intimate personality of a corporation, and it helps align its vision. In relationship selling, this type of leave-behind has tremendous value. It is the corporate ‘suit’ that dresses a company.
“I’d hate to be a coated paper mill today,” said Tom Wright, Director of Advertising and Design for Neenah Paper. “At one time, most ARs were designed and printed with coated papers in mind. Print runs were huge, web dominated and printing was still so manual. Today, times are different. Vast advancements in printing and prepress make premium uncoated printing the new standard for beauty, and there are extraordinary recycled offerings in uncoated papers, which some corporations are wisely taking advantage of with our ENVIRONMENTR Paper line. The market has changed and more corporations now fit right in the crosshairs of the kind of company Neenah serves. You can only do so much on shiny, coated paper.”
The promotion contains printed samples for five distinct companies. It shows the diversity of Neenah’s papers and how using them can enforce a company’s message. For example, the lineal finish of CLASSIC COLUMNSR Papers serves as a beautiful backdrop for the photography done for The Cradle, an adoption agency featured in kit. The paper works with the imagery but doesn’t overwhelm it.
Also contained in the kit is the 2004 annual report for Neenah Paper, Inc. It was recently recognized for excellence by two awards: the prestigious ARC (Annual Report Competition) award in New York for best overall presentation, and a Benny Award, the equivalent of the Oscars for printing. The AR demonstrates how the now-independent paper company walks the talk by showing its vision of creating value through using papers that differentiate and send a value-added message.
To request the Annual Report kit, call 1-800-558-5061 and press “5,” email fi*******@*********er.com or contact your local authorized Neenah Paper merchant. You can also visit www.neenahpaper.com.
About Neenah Paper
Established in 1873, Neenah Paper is a leading manufacturer of premium uncoated writing, text and cover papers marketed under the CLASSICR, ENVIRONMENTR, UV/ULTRAR II, NEENAHR and other fine brand names. For more information, call 1-800-558-5061 and press “5” or visit the web site at
www.neenahpaper.com.
This article was last modified on January 18, 2023
This article was first published on January 3, 2006
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