Press Release
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? The Elements of Content Strategy is a brief guide that explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Contents:
1. Basic Principles (Read this chapter online!)
2. The Craft of Content Strategy
3. Tools and Techniques
4. Bonus Track: How Do I Get In?
Pricing and Availability:
The Elements of Content Strategy is available as a paperback ($18), an ebook ($9), and in a papback/ebook bundle ($23). Order it online here.
About the Author:
Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy consultancy Brain Traffic, and was formerly editor of A List Apart magazine, editorial director of Happy Cog Studios, and a freelance writer and editor. She blogs at Incisive.nu.
This article was last modified on January 18, 2023
This article was first published on March 14, 2011
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