Look Ahead with a Major Design Firm

According to its Web site, “Method is a brand experience company that helps business leaders harness the competitive power of design.” Its impressive client list includes Adobe, CNN, Nike, and Sony. And it is now celebrating 10 years in business, meaning that this design firm has weathered both the dot-bomb and our current recession.

In other words, Method is worth studying. And now the company has made that easier by launching an initiative it calls “10×10,” which will include “essays, salons and speaking engagements focusing on a variety of topics impacting brands as they search for new revenue streams today and in the future.”

Here are a few of the events I’m looking forward to. For dates and the complete listing, go to the Method Web site.

Mind the Gap
95% of social media users believe a company should have a social media presence. To optimize this new conversation, brands need to adopt narrative brand and marketing strategies that can impact multiple platforms to engage consumers: creating brands that are more magnanimous, malleable and functional. How?

Unlocking the Infinite Library
How do we create unique experiences for consumers? And how do we monetize the content? Exposed! Digitization has revealed an infinite library of content. As modes of consumption become more sophisticated, the context and the discovery of content will be critical to the consumer experience. How do we create unique experiences for consumers? And how do we monetize the content?

Turn Me On, Touch Me Everywhere
Long gone are the days of clamshells and printouts. Watch TV, bank, call, learn, search, share, schedule, email, and find your way all from your mobile device. It’s a critical brand issue and (missed) revenue opportunity. For brands and consumers, what are the implications of hyper-connectivity?

Hey, You, Get Onto My Cloud
What’s happening in the cloud? The opportunities for brand growth and new revenue streams are too many to enumerate. What’s happening with all of that data? And why are so many media and content-driven companies paralyzed by fear and indecision? Could the solution be as simple as focus and perspective?
What’s happening in the cloud? The opportunities for brand growth and new revenue streams are too many to enumerate. What’s happening with all of that data? And why are so many media and content-driven companies paralyzed by fear and indecision? Could the solution be as simple as focus and perspective?

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Posted on: February 8, 2010

1 Comment on Look Ahead with a Major Design Firm

  1. I really appreciate for providing such information.

    Cheer!
    Daniel Brij,
    Reload Media – SEO

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