In the Fortune magazine article “What’s in a new logo?” Blake Ellis and Josh Glasser look at before-and-after examples of logos for the following companies:
* Apple
* Blackwater
* British Petroleum
* IBM
* Kraft Foods
* Pepsi
* Procter & Gamble
* Starbucks
* Tropicana
* UPS
* Wal-Mart
* Xerox
Click on the links above for more articles on some of the company logos, and click the Comments below to share your thoughts on the redesigns.
This article was last modified on December 14, 2022
This article was first published on August 17, 2009
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