Latest Version of Open Text's Artesia Digital Asset Management Provides Unique Support to Creative Professionals

Open Text™ Corporation (Nasdaq: OTEX, TSX: OTC), the leading independent provider of Enterprise Content Management (ECM) software, said today the latest digital asset management (DAM) software from its Artesia subsidiary will provide powerful support to creative professionals in media and entertainment companies and in corporate marketing departments. Version 6.5 improves the productivity of creative professionals by seamlessly linking the desktop design and publishing applications they depend on to the digital media content managed by the Artesia DAM solution.
The new version includes comprehensive integration with Adobe® InDesign®, the innovative layout and design software from Adobe, as well as the integration of Open Text’s Livelink Discovery Server with Artesia DAM, providing advanced natural language search capabilities embedded in the Artesia solution. Open Text announced the news at Adobe’s 2005 Partners in Publishing Conference and Expo underway today in San Francisco.
Artesia DAM 6.5 adds the Creative Desktop™, which allows users working from Macintosh-based design applications such as Adobe InDesign CS2 and QuarkXPress® to leverage the powerful content management functionality of Artesia DAM running on enterprise-class Windows or Unix servers. With the Creative Desktop, there is no need to learn new and unfamiliar applications and additionally, users can choose to work either within or outside the company’s firewall. Another key feature of Artesia DAM 6.5 is Artesia Folders™ which offers either Windows or Macintosh users an intuitive folder-based interface to the Artesia DAM repository within the native file system viewer. With Artesia Folders, users can search, can browse, access, view, edit, import and export digital content all within the context of the rich security policies defined within Artesia DAM.
“At Time Warner Book Group, we have been using Artesia DAM for several years. Our most vital assets – our books and their component pieces – are all stored in Artesia DAM,” said Larry Feldman, Vice President and CIO, Time Warner Trade Books. “The new Artesia DAM 6.5 release will allow us to incorporate asset management into our creative workflows. For our creative staff, this means their jobs are simplified and they can be even more productive.”
Adobe InDesign Integration
Version 6.5’s tight integration with Adobe InDesign software leverages features of both solutions to ease users’ workload, while maximizing content workflows. This includes intelligent ingest of compound document layouts from Adobe InDesign into Artesia DAM, with optional XMP capture. XMP is an open-standard XML-based metadata interchange framework from Adobe. Users can easily import a layout and the components of the layout, such as graphics, as separate assets in the system, each with separate metadata. Other ease-of-use features include automated generation of XML and PDF renditions and the ability to drag a graphic from Artesia Folders directly into an Adobe InDesign layout, even work-in-progress graphics stored on the server.
“In addition to the extraordinary layout and design capabilities in Adobe InDesign, leading marketers, publishers and designers view digital asset management as an important complement to the creative process,” said Andrew Salop, Senior Product Manager of Digital Asset Management Technologies at Adobe. “Artesia’s Creative Desktop introduces greater efficiency without disrupting established creative processes and workflows.”
Integration with Livelink Discovery Server
The integration of Livelink Discovery Server into the Artesia DAM solution gives customers a powerful search technology to more efficiently find digital content in their growing Artesia DAM systems. Livelink Discovery Server is designed to support customized applications to meet large-scale, information retrieval requirements, helping to dramatically speed searches and improve productivity. The product offers a wide range of state-of-the-art search technology, including natural language queries, search federation, text analysis, concept mining, result clustering and categorization. This capability will be included as part of the base Artesia DAM product license.
“The productivity of the professionals that drive the creative process is very important to our media and marketing customers,” said Scott Bowen, President of Artesia, an Open Text company. “We’ve worked very hard to understand the needs of these creative professional, as well as the tools and processes they use most often, and we’ve incorporated that knowledge into Version 6.5. We now offer a DAM solution that is unique in the way it easily connects users and their desktop tools to the huge stores of videos, photos, graphics and other digital media content managed by Artesia DAM.
About Artesia and Open Text
Artesia is an Open Text company and a leader in enterprise Digital Asset Management (DAM) solutions that help information-intensive companies more efficiently manage and deploy their rich digital media content. Open Text™ is the leading independent provider of Enterprise Content Management (ECM) solutions that bring together people, processes and information in global organizations. Today, the company supports 20 million seats across 13,000 deployments in 114 countries and 12 languages worldwide. For more information on Open Text, go to: www.opentext.com.
This article was last modified on January 18, 2023
This article was first published on October 12, 2005