Love ’em or hate ’em, you can’t deny the popularity of Instagram photos. Hundreds of millions of pictures have been given an Instagram look and shared via the usual social media sites. Less than two years after it was launched, the company was bought by Facebook for $1 billion in cash and stock. And when they released the app for Android, it was downloaded more than a million times in 72 hours. Clearly, the folks at Instagram have struck a chord.
And now, thanks to photographer Casey McCallister, you can easily apply the look of any Instagram effect to your photos in Photoshop, Lightroom, and Aperture.
For $5 each, you can purchase sets of actions and presets that will give you one-click Instagram effects. And at Casey’s website, you can see comparisons of actual Instagrammed photos with the results in Photoshop, Lightroom, and Aperture.
This article was last modified on January 8, 2023
This article was first published on August 2, 2012
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