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InDesigner: Texas Roadhouse

InDesign Magazine Issue 130: Accessible PDFThis article appeared in Issue 130 of InDesign Magazine.

More Than a Meal: The Art and Process of Menu Design

Business is booming at Texas Roadhouse. With strong reviews and loyal customers, this restaurant company has pushed its way past Outback and Longhorn to become America’s most popular steakhouse chain. And while Texas Roadhouse might be known for its complimentary peanuts and dinner rolls, its in-house creative team is at the epicenter of the company’s success. From menus and national promotions to digital elements and billboards, the company’s in-house creatives bridge the gap between function and visual appeal.

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Addison Lalier is a part-time freelance writer for InDesign Magazine. She specializes in client engagement, content management and brand strategy at a creative studio in Portland, Oregon.
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