Seminars in New York and Chicago over the coming weeks will give Creative industry heads a chance to learn a thing or two about managing talent and managing the creative process to maximize profitability.
The Seminars, which will be hosted by the British Consul General and Sohnar’s Managing Director Tracey Shirtcliff, are based on the company’s experience and learnings, gained from working with advertising and design agencies around the world.
"Regardless of what market they’re in, creative businesses face a common set of problems," says Tracey Shirtcliff. "The biggest challenge of all is balancing financial efficiency with the flexibility in time and resources that’s needed to produce great creative … But a happy marriage between the two is possible."
Seminar attendees will also get a first-hand look at Sohnar’s Traffic software, which boast market leadership in Australia and the UK, and is designed especially for the creative industry. Traffic is an agency-management, time management and CRM system all in one. It links directly to financial software packages to provide accurate reporting for quoting and billing.
"Traffic is a single organisation-wide solution that gives instant access to information, supports consistency of service and enables the the marginal analysis you need to control profitability," says Ms Shirtcliff. "It’s also designed with creatives in mind – simple to use and nice to look at."
Traffic has achieved 5 out of 5 mice from MacUser and 5 out of 5 stars from MacWorld. The software is used by over 2,200 creatives, tracking 56,000 jobs across 9 countries.
Seminars will be held at the Residence of the British Consul General in New York on 31st January and in Chicago on 28th February 2008. Seminars are free although registration is required.
To register please email: vs*********@****ar.com
To find out more visit www.sohnar.com or telephone 1.800.730.2620.
This article was last modified on January 6, 2023
This article was first published on January 25, 2008
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