How to Choose Colors for Design and Marketing Success

In this Design + Marketing Summit sneak peek, Nicte Cuevas discusses her strategy in choosing colors to be used in her design and marketing. She explains the importance of conveying to a client not just color values but the meaning behind their chosen colors. Nicte then follows up with some examples of using color thoughtfully within a marketing campaign.

This sneak peek video is a preview of Nicte’s “Choosing Colors for Design and Marketing Success” session at our upcoming Design + Marketing Summit. See the agenda and register now!

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Nicte Cuevas is an award-winning bilingual Brand Strategist and Designer, and owner of Nicte Creative Design. She connects color, cultura, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, Nicte evolves, invigorates, and amplifies businesses’ unique brand positions. Her roots from Venezuela, Mexico, and Colombia deepen love and commitment to cultural diversity in her work. As a LinkedIn Learning instructor, Nicte has taught over 123,000 learners worldwide with courses on branding, color psychology, and design.

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