*** From the Archives ***

This article is from July 29, 2011, and is no longer current.

How to Build Your Business on Facebook

Facebook is giving away a 20-page PDF called “Building Your Business with Facebook Pages.” If you’re new to using Facebook to connect with existing and potential customers, the free guide has some useful pointers. If your social-media marketing is more advanced, you may still want to give the guide to clients who are just starting out on Facebook.
The PDF is divided into three sections:
1. Start the conversation
2. Expand your fan base
3. Analyze and optimize
Each section includes tips and tricks on such topics as best practices for posting and how to get fans involved with your Facebook page. Those of you who are more experienced in social-media marketing may find most value in the list of additional resources at the end of the guide. I’ve included that list and live URLs below.
Manage your existing ads
Advertising guidelines & policies
Guide to Facebook Ads
Receive ongoing tips
Create a Facebook Page
Advertising help center
Facebook Page Promotion Guidelines


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