A new paradigm now exists in the world of art, and the art world will never be the same. Artists are taking their work directly to collectors via the web with the help of companies like Google, moving beyond the traditional gallery relationships that have defined the art market for decades. San Francisco artist John Kraft is one of those leading the charge.
Kraft explains, "There still exists a culture and convention of portfolio submissions, resume critiques, and gallery showings that can be critical to the success of an emerging artist. While these remain valid avenues for the vetting and promotion of new art, the technology and vision of Google has provided artists with new tools and new opportunities. Thanks to the power and reach of Google, it is now possible for artists to promote and share their work with collectors worldwide."
Through the use of Google’s AdWords Select program, Kraft is able to reach potential art collectors in all parts of the globe. And the response to his work, from the U.S. to the U.K., from Portugal to Taiwan, from India to New Zealand, is proof that a new day has arrived for artists who choose to make use of the web and the empowering technologies of companies like Google.
Collectors who have found Kraft’s work via Google describe his art as vibrant and playful, but with a mature edge. A recent Apple Featured Artist, his work can also be seen in Modern Painters, ARTnews and an upcoming feature in Better Homes and Gardens Magazine. Additional information about John Kraft and his art can be found via his website, www.johnkraft.com, or, of course, by Googling John Kraft from anywhere on earth.
This article was last modified on January 8, 2023
This article was first published on March 7, 2005
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