It doesn’t matter how much InDesign you know. It doesn’t matter if you can crank out flawless files faster than anyone else, using every script and keyboard shortcut in existence, while simultaneously doing mind-blowing Photoshop work, and coding apps on the side just for fun. If no one knows about your abilities, your creativity, and your professionalism, you’ll never make a living doing design work. You need a plan to organize your personal message and share it with the world in order to get business opportunities that are satisfying on both a creative and financial level.
To help you in this quest, Lynda.com has published a new course by Sean Adams called Running a Design Business: Self Promotion.
In the course, Sean guides you in determining what your design identity is and developing essential promotional pieces to get yourself noticed. You can get the flavor of the course by checking out the free movie below, Your Identity and Brand.
Your identity and brand
For Lynda.com members, if you are currently signed in to your account, you can also check out these videos from the series.
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Get 10 days of free unlimited access to Lynda.com.
Online presence overview
Print materials 101
AIGA and other design organizations
This article was last modified on March 5, 2025
This article was first published on April 8, 2016
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