Free Lynda.com Video: Logo Design Techniques

Designing a new logo for a client is a tough job. You have to come up with something that is simple and effectively relays the client’s image and message. You have to devise something that will work at all sizes, in different contexts, and across media. And you have to be sure your design doesn’t resemble other famous logos. This is a tall order. So if you need help sharpening your logo design skills, you should definitely check out Nigel French’s Lynda.com course, Logo Design Techniques.

logo-design-techniques

Here’s the official description:

Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Topics include:

  • Generating logo ideas
  • Choosing the right typeface
  • Designing with simple shapes
  • Adding shine, texture, beveled edges, and transparency
  • Designing with negative space
  • Choosing logo colors
  • Preparing final files

In the free movie below, Nigel discusses what makes a good logo.

Logo Design Techniques

What Makes a Good Logo

 


For Lynda.com members, if you are currently signed in to your account, you can also check out these videos from the series.

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Generating Ideas

Choosing the Right Typeface

Creating a Vintage Label

Editor in Chief of CreativePro. Instructor at LinkedIn Learning with courses on InDesign, Illustrator, Photoshop, GIMP, Inkscape, and Affinity Publisher.
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