Press release
Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading global provider of text imaging solutions, has expanded availability of its FlipFont solution to make it more convenient to use and easier to select from the company’s growing selection of mobile-optimized fonts, which now totals 39. New to the FlipFont typeface collection are 10 fonts, including the Neue Helvetica and Frutiger faces, two of the world’s most popular typefaces. FlipFont, which comprises a free mobile application, three trial fonts and a selection of licensable mobile fonts, enables consumers of 62 Nokia- and Samsung-based phones to enrich their mobile experience, from changing the look of user interfaces to typographically enhancing menus and various applications.
Users can now access FlipFont through these new locations, where users can download the app, try the three trial fonts and license downloadable typefaces:
* Ovi Store by Nokia
* GetJar apps store
* 02 Litmus apps store
Enhancements to the FlipFont application include:
* viewable font categories, including “newest,” “easy reading,” “best selling,” “scripts,” “fun,” “elegant” and “informal” – to help customers narrow their choice of fonts available from https://www.flipfont.mobi;
* support for 10 new fonts, which brings the total number of FlipFont typefaces to 39
Newly supported handset models include:
The N96-3, N97 Mini, E72, 6710 Navigator, 6720 Classic, 6730 Classic, 6760 Slide, 6790 Surge and 6790 Slide and 5530 XpressMusic models from Nokia, bringing the total number of FlipFont supported handsets to 62.
“GetJar offers some of the most innovative free mobile apps and FlipFont is no exception. It is taking phone personalization to a new level, offering customers the ability to style the text on their phones simply and robustly. FlipFont offers not only an aesthetic benefit but also the option to switch to a design that the user may find clearer for reading e-mail and text messages, enhancing their user experience,” said Patrick Mork, vice president of marketing at GetJar.
“It’s been a little over a year since we launched FlipFont on three handsets and a choice of 10 fonts on Vodafone live! UK. Since then we have broadened support to 62 devices, increased the FlipFont mobile font collection to 39 fonts including iconic typefaces that are among the most popular of all time, and most important, there are 76,000 users out there enjoying the FlipFont application; but we’re just getting started,” said Julie Strawson, director of marketing, Europe, for Monotype Imaging. “FlipFont has shown the effectiveness of type in delivering richer user experience and personalization capabilities to the small mobile screen. Moving forward, our commitment remains the same – to bring more fonts to more phones to more users across the globe.”
The 10 new FlipFont typefaces include the Neue Helvetica typeface, one of the world’s most widely used and recognized designs; the classic Frutiger design, used in brands and signage worldwide; the AdPro font, an informal, handwriting design; the ITC American Typewriter font, which resembles typewriter printing; the Felbridge typeface, designed for high on-screen legibility; the Julietrose design, a charming and vivacious script; the Kanban design, which evokes Asian calligraphy; the Present design, which exudes style and spontaneity; the Rage Italic font, which appears as a vibrant brush script; and the ITC Syndor font, an easy-to-read handwriting face.
This article was last modified on January 18, 2023
This article was first published on November 12, 2009
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