Eyeblaster, the global leader in integrated digital marketing solutions, and Dapper, a leader in the emerging content mashup space, announce a strategic partnership to create the next generation of online ads. MashupAds will enable campaigns with dynamic content from external sites. Providing a platform for the delivery, management and analysis of the new MashupAds, Eyeblaster once again shows its commitment to deliver a complete range of ad campaign management services to its clients.
Until now, the only way advertisers could integrate content into online ads was using XML feeds. XML, however, requires coding on both ends – content provider and ad designer. Because of this limitation, most of the Web’s content was not readily available and integration was often costly, lengthy and risky.
With MashupAds, designers will be able to make advertising dynamic in ways never thought possible using powerful, user-friendly mashup tools. Ad creators can move text, images and even interactive forms from existing websites into online ads and:
- Integrate advertiser’s content into the ad.
- Include third party content into ad.
- Contextualize the mashup by analyzing the data to target the ad.
MashupAds are an extension of Dapper’s proven core feed-creation engine at dapper.net. Through a simple, point-and-click online interface, advertisers and publishers can “unlock” their content to create live feeds that are used to create relevant, compelling ads with no programming. The end result is an ad that behaves like a site feature, combining the advertiser’s site functionality with a publisher’s context. MashupAds make the difference for advertisers because they:
- Increase relevance through live, updated content beamed directly into the ad.
- Increase interaction, conversion, CTR and ROI.
- Build higher brand awareness.
“Content plays a big role in brand advertising. But content alone cannot connect a brand to its audience,” said Gal Trifon, co-founder and chief executive officer at Eyeblaster. “MashupAds will deliver relevant, engaging content closer to the consumer by taking it from the website to an interactive ad campaign.”
“We are very excited at this opportunity to work together with a global leader such as Eyeblaster. MashupAds will transform display ads into becoming more engaging, interactive and relevant, and most importantly, enhancing the end-user’s browsing experience” said Eran Shir, co-founder and chief executive officer at Dapper.
For more information visit https://www.eyeblaster.com/.
This article was last modified on January 8, 2023
This article was first published on April 21, 2008
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