Indents and other kinds of graphic text dividers are used to physically differentiate one paragraph from another. The purpose of having paragraphs is to both separate different thoughts and ideas in the text, as well as to keep the reader engaged with shorter bursts of text, and not overwhelmed by one, long block of copy.
The method used to create paragraph separations not only helps with readability, but can also be used to add flair, creativity, and visual excitement to an otherwise dull page. Although the most common technique used to separate paragraphs is to add an indent to the first line of each new paragraph, there are other kinds of indents and other techniques that can enhance the text, as well as the overall design.
First Line Indent
As mentioned previously, indenting the first line of each new paragraph is the most common method. Naturally, this is called a first line indent. The depth of this basic indent should be somewhere between ¼ and ½ inch (or the same amount of space in your preferred units of measure). The actual amount should be related to the width of the column – just enough to be easily noticed, but not so much to create too much of a visual interruption.
When setting up an indent, use the first-line left indent option in InDesign or Illustrator (build it into your body text paragraph styles). Do NOT use the space bar. Folks often use a tab, but that’s not a good idea either, since the default tab setting both in InDesign and Illustrator is ½ inch, which might not be right for the text size and column width. Never let your software defaults dictate style and taste.
NOTE: In fine typography, the indent is often (and most correctly, in my opinion) omitted in the first paragraph of a page or a section. This is because there is no need to separate the beginning of the text from anything other than another paragraph, but this is more a matter of style and taste than correctness.
A more decorative approach to the first line indent is setting the first line (or the first few lines) deeper than the usual amount—even as much as half the column width, or more. This technique can create a stylish, unique look when used tastefully and appropriately. It looks best when saved for large amounts of text and wider column widths.
Outdent (or Hanging Indent)
This technique is the opposite of an indent in that it takes the first line (or more) and extends it (them) outside of the left margin. This can be a very dramatic treatment which is effective in highly designed environments such as magazines, brochures, annual reports, and even web pages. But keep in mind it will reduce the amount of text that can fit in any given space.
For something a little more decorative, dingbats or other simple graphic elements can be used instead of indents between paragraphs. This can be done in two ways: 1) inserted between paragraphs which are separated by a line space, or 2) by running the paragraphs together and separating them with the dingbat. In either treatment, the size and simplicity of the dingbat, as well as the space around it, are essential to a successful treatment. You can even add color for an even more eye-catching look.
The practice of adding extra space (usually an entire line space) between paragraphs instead of an indent or outdent is a tried-and-true method of creating a strong, visual separation between paragraphs. It is most frequently used for letters as well as email correspondence, and can also be applied to short blocks of copy, such as advertisements, introductory copy, and any text on the web. A line space between paragraphs increases readability (especially on the web), adds emphasis, and contributes to a clean, open look when saving space is not a consideration. Keep in mind that this method is not usually used in lengthy print copy such as magazines, newspapers and the like, as it interrupts the overall look, texture and flow of a page.
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When setting multi-paragraph text, explore all options to divide paragraphs and select the one that is most appropriate for the work at hand. Let your creativity and good judgment be your guide, making sure your chosen method is appropriate to the content and the overall design.Tags