CreativePro’s third annual Design + Marketing Summit takes place online November 18-19. There’s no better opportunity to learn essential design and production techniques for social media, email, print, and more to boost your marketing success. I can’t wait to check it out from start to finish, but here are four highlights that I’m especially excited about.
Paula Scher: A Visionary in Design
Paula Scher
Before you can design anything effectively, you need to develop your ability to see the components of effective design. Recognizing how things like color, composition, balance, and hierarchy can be used to communicate any message will put you well on your way to employing those concepts in your own work. And I doubt there’s anyone better than world-renowned designer Paula Scher at teaching us to see as designers.
The Beautiful Value of Modern Print
Sabine Lenz
In a world where we’re surrounded by screens at every turn, how do you deliver a message that sticks in someone’s mind after they put their phone back in their pocket? You put into their hands (literally) on beautiful tangible media. Sabine Lenz is the master of paper and she’ll help you understand the unique value of print for marketing and show you how to choose the right paper for any project.
What Makes a Great Photograph for Marketing
Michelle Smith-Lewis
Now that everyone carries a camera in their pocket every day, it can be a challenge to show your customers something that grabs their attention and motivates them to act. Michelle Smith-Lewis will break down the art and science of marketing photography so you can understand how to craft the kind of images that will resonate with your audience.
Workflow and Project Management from A to Z
Matt Mooseles
You can have the most creative mind in the world, tossing out a dozen amazing ideas before breakfast each day, but it won’t matter one bit if you can’t deploy those ideas on time and on budget in a professional, collaborative environment. So to make sure your workflow works, you need effective project management. Matt Mooseles will show you how to harness your assets, tools, and schedules to deliver like a seasoned pro.
More Where That Came From
Those great sessions represent just one third of the content in The Design + Marketing Summit. And in addition to the sessions and Q&A, you’ll also get on-demand access to the recordings for one year and handouts for every session. Don’t wait! Sign up today and join us in November.
This article was last modified on September 13, 2024
This article was first published on September 6, 2024
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