PIA/GATF’s Digital Printing Council (DPC) officially kicks-off its 2006 Marketing 4 Digital (M4D) educational outreach program this week as Frank Romano presents the first M4D seminar of the year, hosted by affiliate Printing Industries of Northern California (PINC) in San Francisco on February 24. On February 28, Peter Muir, President of Bizucate, will present at PI of Michigan (PIM) in Livonia, Michigan.
PIA/GATF affiliates like PINC and PIM are bringing “The Year of Digital Print” to printers nationwide in a variety of ways, including the M4D seminar series. M4D is a unique and extensive research project giving digital and conventional printers the information and insight they need to sell their services to 24 specific vertical market segments.
"The M4D program consists of detailed reports that will help printers market to specific industries – and PIA/GATF is also helping members apply the M4D information through an extensive road show that will present the program to most of the PIA affiliates throughout the U.S.," says Frank Romano, Professor Emeritus at the RIT School of Print Media.
The first set of 8 of the 24 total M4D vertical industry reports are being presented by Romano in San Francisco, and throughout the year in other locations by industry notables Ray Lawton, Peter Muir, and Stephen Schnoll. The segments are:
- Advertising Agencies
- Health Care (HMOs, Hospitals)
- Cruise Industry (Hospitality and Tourism)
- Department Stores (Retail Trade)
- Gambling and Wagering (Casinos)
- Automotive Industry (Manufacturers and Dealers)
- Insurance
- Real Estate (Brokerages)
To date, the 2006 M4D Seminar Series schedule includes:
Affiliate/Conference
Executive Leadership Conference 2006 March 14
Sales & Marketing Executives Conference 2006 June 27
PIA/GATF Webinar May 4
PIA Northern California February 24
PIA of Michigan February 28
PIA Southern California March 15
PIA of Georgia March 16
PIA San Diego March 16
PIA of Arizona March 21
PIA of MidAmerica (Dallas) March 24
PI of Carolinas (Charlotte) March 28
PI of New England April 6
PIA of the South (Nashville) April 18
PI of Minnesota (Minneapolis) April 19
PIA of Maryland and DC (PGAMA) May 10
PI of Illinois June 14
PI of Wisconsin June 15
Printing Association of Florida July 29
Graphic Arts Association September 27
For more information on the M4D Educational Seminars visit the PIA/GATF DPC web pages at: www.digitalprintingcouncil.com or contact: M4*@*****tf.org.
M4D – Powerful, Practical, Easily-Implemented Tools for Selling
M4D will arm companies and their sales staff with the specific details they require to understand the specific needs of current and potential customers in over 24 vertical segments. Plus, M4D will teach sales staff to “speak the specific language” of vertical segment customers, as the reports provide a deep understanding of each segment’s respective environment and unique requirements.
All Digital Printing Council members will receive the entire series of 24 reports as a benefit of membership. In addition, the studies will be available for purchase through the PIA/GATF bookstore. Packages of 8 reports each will be priced at $199 per set for PIA/GATF members, and $500 per set for non-PIA/GATF members. The entire 24 part series can be purchased for $499 (members)/$1200 (non-members) through the PIA/GATF Bookstore at www.gain.net.
About Digital Printing Council
The Digital Printing Council (DPC) is a premier program and, as of 2006, a core service of PIA/GATF (Printing Industries of America, Inc. and the Graphic Arts Technical Foundation), providing its members and the printing industry with informative tools and publications that are designed to help firms be more productive, efficient, and generate more sales with new digital technologies.
The Digital Printing Council focuses on research and awareness about digital and personalized printing to ultimately enhance members’ knowledge about the complexities of digital printing-critical applications, industry trends, selling and marketing to customers and customers’ customers.
Most of this information comes in the form of publications, newsletters, and other printed products. The DPC also makes available an online archive of materials that can be accessed by the public and by members. As part of their membership, Digital Printing Council members also receive Designing4Digital, a multi-media customer education package series (including 2 CDs, a book, PowerPoint presentation), and more. In addition to the M4D, the Digital Printing Council research studies include: The Future of Direct Mail; Compensating Your Digital Team; and Compensation, Incentives, and Bonus Plans: Design, Implementation, and Evaluation.
For more information, please visit the DPC web pages on: www.digitalprintingcouncil.com
About PIA/GATF
The Printing Industries of America (PIA)/Graphic Arts Technical Foundation (GATF) is the world’s largest graphic arts trade association representing an industry with more than 1.2 million employees. Located in Sewickley, Pennsylvania, the consolidated organization serves the interests of more than 12,000 member companies. PIA/GATF, along with its affiliates, delivers products and services that enhance the growth, efficiency and profitability of its members and the industry through advocacy, education, research and technical information. For more information about PIA/GATF visit https://www.gain.net
This article was last modified on December 17, 2022
This article was first published on February 21, 2006
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