Digimarc Corporation (NASDAQ: DMRCE) today announced growing momentum within the motion picture industry for its enhanced Digimarc® ImageBridge™ watermarking and tracking solution, which it launched in 2004. The company recently signed its third ImageBridge deal with a U.S. movie studio, which has integrated Digimarc’s ImageBridge solution with their existing North Plains’ TeleScope™ digital asset management system as a means to protect the studio’s brand images as they are distributed electronically.
Digimarc is playing an increasing role in marketing compliance programs for media rights holders. In particular, three major motion picture studios are using Digimarc ImageBridge to place digital watermarks that carry unique, imperceptible digital identifiers in images. This practice allows owners of entertainment content to track usage compliance as the images are distributed to production and distribution partners.
“Content owners need a way of attaching ownership and other information to content, so that wherever files are found, the information is always there. Not only does this deter the pre-release piracy that is a scourge of the media industry, but it also helps make workflow processes more efficient. Digital watermarking is an ideal way of doing this, and it’s good to see that leading content providers are working with Digimarc to put digital watermarking into production,” said Bill Rosenblatt, president of GiantSteps Media Technology Strategies and editor of the newsletter DRMWatch.com.
Digimarc solutions enable studios to:
- Add a layer of security to the distribution of valuable still image assets through production and marketing channels
- Track, monitor and report potential production channel leaks, as well identify the source of those leaks
- Uniquely identify digital images with copyright information
- Monitor the public Internet to search for instances of digitally watermarked image assets
“Digimarc ImageBridge is a great complement to the studios’ application of digital asset management to improve workflow and distribution efficiency,” said Andy Mallinger, director, Digital Image Solutions at Digimarc. “We’re pleased to provide this important layer of identification and security to aide our customers’ marketing compliance and rights management programs.”
About Digimarc
Digimarc Corporation (NASDAQ: DMRCE), based in Beaverton, Oregon, is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc provides products and services that enable production of more than 60 million personal identification documents, including two-thirds of U.S. driver licenses and IDs for more than 20 countries. Digimarc’s digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications.
Digimarc has an extensive intellectual property portfolio, with 185 issued U.S. patents with more than 4,000 claims, and more than 350 pending patent applications in digital watermarking, personal identification and related technologies.
The company is headquartered in Beaverton, Oregon, with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana; San Francisco, California; and the Washington DC area; and European offices in London.
This article was last modified on January 3, 2023
This article was first published on January 14, 2005
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