Design Tips: Making Memorable Book Covers
More books are being produced than ever before. That’s good — and bad. If you’re a book buyer, the choices seem to be limitless. But if you’re a book publisher, that means the competition for readers’ eyes and wallets is keen.
Today’s savvy publishers are looking for covers that are not only graphically arresting but also appeal to the sense of touch so that once a book is picked up, a sale ensues. Using metallic inks and lenticular printing, publishers are pushing production to deliver books that appeal to buyers on many levels. And given the popularity of online book sales, today’s jacket designs must also effectively convey book contents as small, low-resolution JPEGs.
It’s a tall order. But, as this story from BookTech magazine reveals, the combination of good design and innovative production can make book covers stand out in a crowd.
We’ve posted this story as a PDF file. All you do is click this link “Cover Story” to open the PDF file in your Web browser. You can also download the PDF to your machine for later viewing.
To open the PDF, you’ll need the free Adobe Reader or Adobe Acrobat.
To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.
This article was last modified on January 11, 2022
This article was first published on January 14, 2004
Commenting is easier and faster when you're logged in!
Recommended for you
Backing Up Your CC Libraries
Back up your Creative Cloud Libraries to keep linked assets safe when archiving...
Quick Wins: Handling Images in InDesign
Use these five resources to boost your image-handling skills in InDesign
A Script to Display InDesign Documents at Actual Size
Script makes Actual Size on screen match actual size in the real world, even if...