Design Postcards to Connect
This article is excerpted from the February/March 2010 issue of InDesign Magazine, #34. Subscribe to InDesign Magazine.
Since the mid-1800s, postcards have been a comparatively inexpensive way to send a short message. But with so many modern options for flashy digital interactive messaging, how does the humble printed postcard survive? The reason is simple: You can’t avoid physical mail. Even if you just pick up the postcard on the way to the recycling bin, chances are you’ll see something on it.
As designers, our job is to use our skills to use that brief encounter to convey real information and, hopefully, prompt an action. By following a few design strategies and production criteria when creating postcard layouts, you can offer your clients an effective, lower-cost vehicle to get their messages across.
Click the image below to download the article as a PDF file.
This article was last modified on August 13, 2021
This article was first published on May 17, 2010
Commenting is easier and faster when you're logged in!
Recommended for you
Pushing the Panic Button (Effect)
This is one post that's sure to push your buttons. Or to get you pushing some of...
InDesigner: Seattle Met Magazine
Pam Pfiffner takes a look behind the scenes at Seattle Met magazine.
Members-Only Video: Using Firefly Boards
Kat Kremser explores the features of Firefly Boards, a versatile tool from Adobe...