Considerate Color

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CreativePro Magazine Issue 11 coverThis article appeared in Issue 11 of CreativePro Magazine.

As part of my education in color management, I developed a keen interest in color vision deficiencies. In the late 1990s, I was astonished to hear a color expert claim that 12% of men don’t see red and green correctly. I didn’t know if the number was accurate, but it seemed extremely high.

I ultimately learned that my instinct was right: Only 4% of men don’t see red and green correctly, but even so, that number still alarmed me. For years I quoted this statistic, but eventually I discovered that was also incorrect. The reality is that about 12% of the total population—that’s all of us—do not see color correctly.

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Brian Lawler founded Tintype Graphic Arts in San Luis Obispo, CA, in 1973. Since 1992, he has worked as a consultant to the graphic arts industry, specializing in prepress and color management subjects. He is an emeritus faculty member in the Graphic Communication Department at California Polytechnic State University (Cal Poly) where, for 22 years, he taught color management to more than 1,500 students.
  • Scott Suhsen says:

    The real challenge is to design with consideration for people with color accessibility issues while having issues. While my issues are relatively minor, I can’t help but think about what I see in your examples and what I’m not seeing.

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