Before&After: Simplify a Business Card in Three Steps

This business card uses a fine typeface, powerful colors, and a fortuitous pair of virtually mirror-image letters. But the design has too much going on. Let’s see how less stuff can make a better look. This 11-page article from issue 50 of Before&After Magazine illustrates how sometimes good design is only a few small changes away.

The original design of the card treats four elements — logo, name, text and squiggly line—as graphical equivalents, and arranges them without hierarchy. Problem is, they’re not equal but different. Make the logo the focal point and everything else secondary.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.