The first thing to understand is that you are the show; your audience has come to hear you, not read slides. Use a slide to fill your listeners’ minds with an image, then fill in the details orally. It’s fun! This 13-page article from issue 47 of Before&After Magazine encourages you to put away your text and graphs when you develop your presentations. To tell a story, you need the help of photos. Photos communicate on many channels. They wordlessly draw the audience into your world, make emotional connections, and prepare your listeners for what you have to say.
Everyone likes to laugh. Few techniques are more effective—or more enjoyable—than good humor, which can make your point faster than a mountain of data.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
Commenting is easier and faster when you're logged in!
Recommended for you
Before&After Design Tip: Crop to Change a Meaning
Don’t throw a problematic image away. Crop boldly to make it work!
The Before & After Collection
John McWade’s treasury of design instruction finds a new home at CreativePro.
Before&After Design Tip: Use Artwork to Create a Personal Connection
Learn how an inviting portrait can lend personal appeal to a design.