Before&After Design Tip: Use Color to Mark an Active Hyperlink
A little pop of color can increase clicks on a hyperlink.
Here’s a quick design tip on using color in web design from issue 42 of Before&After Magazine.
A colorful object in a field of black and white is an easy way to signify an active link.

It’s great for portfolio-style sites and especially suitable when the images are from an era of black-and-white photography.
CreativePro members can download original content from Before&After Magazine, a beloved resource that taught a generation of newly minted digital designers how to design and communicate effectively with the written word. See our archive here.
© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.
This article was last modified on January 3, 2026
This article was first published on January 31, 2025
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