Before&After: Design a Wrap-Around Brochure

This simple legal-size brochure is a sheet with a narrow panel that’s hard to resist opening to see what’s inside. Make the most of its storytelling format (beginning, middle, end) by setting up your design in five parts, each building on the one before. This 13-page article from issue 44 of Before&After Magazine inspires you to make a brochure with a narrow flap to create a point of interaction with the reader.

A skillfully worded flap folds over that appealing face and beckons the reader inside. The effect is that of an open invitation; every reader will look beneath the flap.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.