Before&After: Design a Dual-Purpose Letterhead

The economy of direct mail is especially valuable for non-profits. But amidst all the junk mail, a letter must work quickly to stand apart. It must establish its reputability, attract with its message and generate a reply.We’ve designed for it a dual-purpose letterhead that conveys an image of dignity and authority, and has a perforated panel as a leave-behind. This 15-page article from issue 44 of Before&After Magazine takes you through the process of designing a brochure on a legal-size sheet that can serve as your letterhead and provide a bonus, too.

A legal-size sheet with a perforated panel has both form and function. The quiet look of the stationery bespeaks dignity—the who and what they are. The tear-off panel can be used in many ways: as a reply, promotional takeaway, voucher, coupon, map, calendar, or, as shown here, a raffle ticket.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.