Before&After: Big, Bold, Beautiful

An in-flight magazine has neither a regular audience nor a common topic. Because of this, it must present its material in unique, attention-getting ways. Spirit’s short, easy-to-read articles illustrate how to design for quick impact, beautifully. Let’s see what we can learn. This 15-page article from issue 46 of Before&After Magazine shows how to design short, engaging stories for print.

Oversize photos—typically one per spread—immerse the reader in a visual “surroundscape.” Key is simplicity: one focal point, no distracting backgrounds.

© John McWade/Before&After Magazine, courtesy of Gaye Anne McWade.