Think beyond a basic Tri-Fold and elevate your print marketing game with creative brochure ideas that won’t break the bank.

Learn the right way to prepare eye-catching brochures that your printer and your clients will love.

Trish Witkowski guides you through a blizzard of white paper choices. White paper is like poetry without words. It’s a blank canvas that comes in many shades, each with its own personality. As someone who has studied thousands of creative printed materials over the past two decades, I can tell you that the beauty of […]

Whether you’re a high roller or watching every penny, you can find an eye-catching fold to make your printed piece distinctive.

When you’re creating direct-mail marketing pieces, sometimes simple—a postcard, for example—is good. But at other times, you need something unusual and exciting. In those cases, consider the 10 proprietary and branded direct-mail solutions I’ve compiled here. They all have different products, specialties, and services. Don’t let the proprietary nature of some of these products scare […]

Make the following mistakes and you’ll cost yourself time, money, maybe even a client. Here’s the good news: The errors are easy to avoid. 10. You didn’t take control. Have you ever designed a gatefold and been terribly disappointed when you got the finished product back because the gap between the fold-in panels was huge? […]

I give a lot of presentations on the topic of folding, and one of the most common questions I hear after showing a mind-numbing assortment of high- and low-budget folding solutions and techniques is, “How do I know which folding style is the best choice for my project?” The answer relies on a mix of […]

When you design a print project that will be folded, there’s more to consider than folding style, paper choice, layout, color palette, and typeface. Each folding style has a different user experience that isn’t driven by the layout, but rather by the instinctive opening order of that given folding style. For example, compare a gatefold […]

Foldfactory.com is searching the globe in a first-of-its-kind “Folded Inspiration” competition to reward the best uses of folded paper and design for print. “The contest was inspired by my years and years of research in the industry,” states Trish Witkowski, Chief Folding Fanatic at foldfactory.com. “Every design studio, ad agency, printer or bindery I visit […]

This story courtesy of PaperSpecs.com. Folding has always been an elusive beast — an area of the printing industry seldom documented, with a language that varied as much as the subject it described. It bothered me. It really bothered me. Every other area of the industry has been well documented, but folding was a mystery. […]