PBS Digital Studios is back with another great mini-documentary in episode in its Off Book video series. This time out the topic is logo design.
The video traces the history of logos from cave paintings, Roman mosaics, and medieval heraldry all the way to the sleek corporate marks of the present. It also explores the basic attributes of a good logo, the steps in the logo design process, and the ultimate goal of a logo: timelessness.
Here’s the description from PBS Digital Studios:
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
This article was last modified on January 6, 2023
This article was first published on July 23, 2012
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