The Art Directors Club, the premier organization for integrated media and the first global creative collective of its kind, announced the winners of the ADC 88th Annual Awards program April 30, 2009, at its Awards Gala, held at the ADC Gallery in New York.
This year marked the first time ADC named an Agency, Network, Design Firm and Interactive Agency of the Year. Winners scored the most cumulative ADC Cubes across all categories for the year. The winners were:
* ADC Agency of the Year: Saatchi & Saatchi, New York with eight awards (four Gold, one Silver, one Bronze, two Merit)
* ADC Network of the Year: Leo Burnett with 12 awards (three Gold, two Silver, six Bronze, one Merit)
* ADC Design Firm of the Year: Pentagram Design with six awards (one ADC Design Sphere, one Gold, two Bronze and two Merit)
* ADC Interactive Agency of the Year: R/GA with three awards (two Silver, one Bronze)
Saatchi & Saatchi, New York collected the most ADC Gold Cubes with four, followed by Ogilvy & Mather, Frankfurt and Leo Burnett, London with three each. Burger King work from Crispin Porter + Bogusky was highly awarded, collecting an ADC Hybrid Cube and a Gold Cube in Interactive for “Whopper Sacrifice” and a Gold Cube in Advertising-integrated campaign for “Whopper Virgins.”
There were no winners of the newly created ADC Black Cube for best-in-show in a category.
“A surprising development of the ADC Black Cube’s inaugural year is that none were awarded by the advertising, design or interactive juries, which reflects a rigorous judging process that does not separate the idea from execution or innovation or art direction,” said Ami Brophy, CEO, ADC. “Our newly minted ADC Black Cube was introduced to elevate the best in show by channel – the ‘goldest’ or ‘uber gold’. Now, we’ll have to wait till the ADC 89th Annual Awards to see what work captures ADC Black.”
YouTube was selected to receive the ADC Vision Award, presented by the ADC Board to a company or individual whose work embodies the ADC mission to connect in new and exciting ways, provoke the industry, address important issues and presents breakthrough ideas. Past recipients of the ADC Vision Award, established in 1954, include IBM, Volkswagen, RCA, Levi-Straus, Ford, MTV Music Television and Martha Stewart Living Omnimedia.
All Gold, Silver and Bronze medalists and Merit winners will be included in the Art Directors Annual 88, a hardcover book to be published by RotoVision SA in November 2009. To view the complete list of ADC 88th Annual Awards, ADC Design Sphere and ADC Hybrid winners, please visit https://www.adcawards.org/winners/.
ADC Gold Cube winners in all categories are listed below.
Advertising: 65 ADC Cubes awarded (18 Gold, 21 Silver, 26 Bronze, 33 Merit)
ADC Gold Cube Advertising winners in their respective categories were:
* Anonymous Content, Culver City, CA, USA, broadcast TV and cinema, television production/service promotion, “”Next Level” for Nike
* BBDO/Proximity, Kuala Lumpur, Malaysia, newspaper, consumer, product/service promotion, campaign, “Two Worlds” for Chrysler Korea
* Crispin Porter + Bogusky, Boulder. CO, USA, integrated advertising, campaign, “Whopper Virgins” for Burger King
* Goodby, Silverstein & Partners, San Francisco, CA, USA, integrated advertising, campaign, “HD Loves HB” for Haagen Dazs
* Gorgeous Enterprises Ltd, London, UK, broadcast TV and cinema, online commercial/webisode, “Awareness Test” for TFL
* Grabarz & Partners Werbeagentur GmbH, Hamburg, Germany, broadcast TV and cinema, television product/service promotion, “Parking” for Volkswagen AG
* Jung von Matt AG, Berlin, Germany, advertising posters and billboards, electronic billboard, “Eye Tracking” for Amnesty International
* JWT, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Swedish Fish Cat Sandwich” for Cadbury-Adams
* Leo Burnett, London, UK, broadcast TV and cinema, television public service/non-profit, “House of Cards” for Shelter
* Leo Burnett, London, UK, broadcast craft, special effects, “House of Cards” for Shelter
* Modernista!, Boston, MA, USA, collateral advertising, direct mail, “Fragile” for Crown Relocations
* Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, collateral advertising, guerrilla/unconventional, “Bigger Storage Ideas” for IKEA Germany
* Saatchi & Saatchi, New York, NY, USA, broadcast TV and cinema, television product/service promotion, “Bulldozer” for Crest
* Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, “Marathons” for StuffIt Deluxe
* Saatchi & Saatchi, New York, NY, USA, broadcast radio, product/service promotion, campaign, “Compression Radio” for StuffIt Deluxe
* Saatchi & Saatchi, New York, NY, USA, advertising posters and billboards, promotional, campaign, “Through Your Veins” for Cheerios
* Station Films, New York, NY, USA, broadcast craft, direction, campaign, “Crest” for Crest
* Young & Rubicam, Boulogne-Billancourt, France, advertising posters and billboards, outdoor/billboard, campaign, “Nova ‘Le Grand Mix’ ” for Nova Radio
Interactive: 25 ADC Cubes awarded (4 Gold, 9 Silver, 12 Bronze, 11 Merit)
ADC Gold Cube Interactive winners in their respective categories were:
* argonauten G2 GmbH, Berlin, Germany, new media innovation and development, product/service promotion, “Digital Concert Hall” for Berliner Philharmoniker
* Crispin Porter + Bogusky, Boulder, CO, USA, web applications/downloads, product/service promotion, “Whopper Sacrifice” for Burger King
* Hyper Island, Stockholm, Sweden, new media innovation and development, product/service promotion, student entry, “DigiTic” for Skara Sommarland
* POKE, London, UK, new media innovation and development, product/service promotion, “Orange ‘Balloonacy’ ” for Orange
Design: 103 ADC Cubes awarded (29 Gold, 36 Silver, 38 Bronze, 29 Merit)
ADC Gold Cube Design winners in their respective categories were:
* Alt Group Ltd., Auckland, New Zealand, corporate and promotional design, corporate identity program, series, “Hudson Gavin Martin” for Hudson Gavin Martin
* Aperture Foundation, New York, NY, USA, photo, book, “The Transparent City” for Aperture Foundation
* Art Center College of Design, Pasadena, CA, USA, poster design, promotional, series, student, “Vive Latino” for Art Center College of Design
* ART+COM, Berlin, Germany, environmental design, gallery/museum exhibit or installation, series, “The ‘Kinetic Sculpture’ for the BMW Museum, Munich” for BMW Group
* BBDO, New York, NY, USA, poster design, electronic billboard, series, “ ‘Big Love’ Mural Campaign” for HBO/”Big Love”
* Dentsu, Tokyo, Japan, package design, food/beverage, series, “NEWSPAPER to NEW PAPER project” for Ichida Garden
* Hachette Book Group, New York, NY, USA, book design, book jacket, “Columbine” for Hachette Book Group
* Leo Burnett, London, UK, TV and cinema design, art direction, series, “Tales of the Road” for Department of Transport
* Mainstudio, Amsterdam, The Netherlands, editorial design, consumer magazine full issue, “Mark Magazine – Another Architecture” for Mark Publishers
* MARK, Manchester, UK, poster design, promotional, series, “Manchester Comedy Festival 08” for The Comedy Store
* Marmalade, Melbourne, Australia, TV and cinema design, art direction, “License Town” for VicRoads
* New York Magazine, New York, NY, USA, editorial design, consumer magazine cover, “Brain” for new York Magazine
* Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Bigger Store Ideas” for IKEA Germany
* Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection
* Pentagram Design, New York, NY, USA, corporate and promotional design, corporate identity program, series, “Museum of Arts and Design (MAD) Identity Design” for Museum of Arts and Design (MAD)
* Rightning, Inc., Tokyo, Japan, product design, electronics, appliances, house wares, etc., “GRiD TAG” for Rightning, Inc.
* School of Visual Arts, Livingston, NJ, USA, TV and cinema design, TV identities, openings, teasers, student, “Rothko at Tate Modern” for Tate Modern
* Shimada Design Inc., Miyakojima-ku, Osaka, Japan, book design, museum, gallery or library book, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
* Shimada Design Inc., Miyakojima-ku, Osaka, Japan, poster design, promotional, series, “Less and More: The Design Ethos of Dieter Rams” for Suntry Museum
* T-The New York Times Style Magazine, New York, NY, USA, editorial design, consumer magazine self-promotion, series, “T Pages” for T-The New York Times Style Magazine
* Taku Satoh Design Office Inc., Tokyo, Japan, package design, fashion/apparel/wearable, “PLEATS PLEASE limited box” for ISSEY MIYAKI INC.
* The New York Times Magazine, New York, NY, USA, photo, magazine editorial, series, “My Game Face” for The New York Times Magazine
* Turner Duckworth: London & San Francisco, San Francisco, CA, USA, package design, food/beverage, “Coca-Cola Aluminum Bottle” for The Coca-Cola Company
* University of Applied Sciences Darmstadt, Faculty of Design, Darmstadt, Germany, book design, public service/non-profit book, student, “Farben on Demand” for University of Applied Sciences, Darmstadt
* University of Illinois at Chicago, Chicago, IL, USA, book design, limited edition, private press or special book format, student, “Designing a typeface for the Chicago 2016 Olympic Games” for Thesis Project
* Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Screw Organic” for Conde Nast/WIRED
* Wired Magazine, San Francisco, CA, USA, editorial design, consumer magazine self-promotion, “Feed the World” for Conde Nast/WIRED
* Zoo Film Productions, Los Angeles, CA, USA, TV and cinema design, music video, “Radiohead ‘House of Cards’ ” for TBD Records
ADC Design Sphere: 1 ADC Design Sphere Cube awarded, 1 Merit
Now in its second year, ADC Design Sphere honors a comprehensive and sustained program of design, by a single design firm for a single client. This category recognizes those who set the standard for excellence in consistent, innovative and relevant design communications for a period of 3-10 years and/or beyond.
This year’s ADC Design Sphere Cube goes to:
* Pentagram Design, New York, USA, “The Public Theater” for The Public Theater (client also receives an ADC Design Sphere Cube)
ADC Hybrid: 3 ADC Hybrid Cubes awarded, 2 Merit
The ADC Hybrid category honors the year’s most game-changing, innovative and inspiring work, and the most relevant, entertaining, engaging brand experiences and advertising solutions.
This year’s ADC Hybrid Cube winners are:
* 42 Entertainment, LLC, Pasadena, CA, USA, “Why So Serious? The Dark Knight Alternate Reality Experience” for Warner Bros Worldwide Marketing
* Crispin Porter + Bogusky, Boulder, CO, USA, “Whopper Sacrifice” for Burger King
* Johannes Leonardo LLC, New York, NY USA, “Right Boot Store” for Nomis
Corbis Creativity for Social Justice Award & Scholarship
Now in its third year, the Corbis Creativity for Social Justice Award & Scholarship is presented in two categories: professional (for professional work entered in any public service/non-profit/education category created on a pro bono basis to benefit those in need) and student (student work created for an existing non-profit organization.) The scholarship is presented by Corbis (www.corbis.com), a leading visual media provider for the creative community, and the awards are presented by ADC.
This year’s Corbis Creativity for Social Justice Award & Scholarship go to:
* Ogilvy & Mather Werbeagentur GmbH, Frankfurt, Germany, environmental design, environment, series, “Begging Sculptures” for German Foundation of Monument Protection
* Designmatters at Art Center College of Design, Pasadena, CA, USA, corporate/institutional, annual reports, brochures, etc., “Images Speak – The Mpala Health Education Projects” for Designmatters at Art Center College of Design and Mpala.
As part of the award, Corbis presents a $10,000 cash prize to the German Foundation of Monument Protection. The five Art Center College of Design students responsible for their winning entry — Sara Hofmann, Rawn Trinidad, Melissa Galaviz Rocamora, Andrew Behr and Ching Ching Cheng – receive a $2,500 scholarship from Corbis for the top student entry created for an existing non-profit organization.
This article was last modified on December 14, 2022
This article was first published on May 4, 2009
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