A Different Kind of Design Competition
Excerpted from Designing Design.
The 2008 Beijing Olympics won’t begin until August, but preparations have been underway for years. That groundwork hasn’t been limited to building the competition grounds — establishing the 2008 Olympics’ visual identity has been just as important.
In this excerpt, designer Kenya Hara shares his entry for the competition. The round symbol is made up of pictograms that represent a variety of sports, each of which can be broken out at the individual sport’s events.
Hara’s design, which won an honorable mention, functions on many levels.
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Excerpted from Designing Design by Kenya Hara. Copyright © 2007. Used with permission of Lars Müller Publishers.
This article was last modified on January 5, 2023
This article was first published on January 7, 2008
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