The motto of the venerable and successful Siegel+Gale branding company is “Simple is smart.” It followed that slogan to the letter in its recent retooling of the logo for pharmaceutical company Pfizer:
What do you think of the changes to the logo? Is it better, worse, or about the same? To speak up, click one of the Comments buttons above or below this article.
For an excellent analysis of the revamped logo and Siegel+Gale’s more radical changes to other aspects of Pfizer’s brand, see Armin Vit’s article “Pfizer Moves Pforward” on the UnderConsideration Web site.
This article was last modified on December 14, 2022
This article was first published on November 6, 2009
Commenting is easier and faster when you're logged in!
Recommended for you
How to Remove All Hidden Photoshop Layers in One Click
Learn how to quickly clean up your Photoshop Layers panel by getting rid of all...
How Do You Know if There are Notes in an InDesign Document?
The Notes panel is an amazing way to add comments to a document; too bad it hide...
Berthold Introduces the Berthold BE Fonts in OpenType
Berthold Types, a leading independent type foundry and successor to the H. Berth...