In a post on the blog Just Creative Design, Jacob Cass outlines what he sees as the five key characteristics of good logos:
– Appropriate
– Memorable
– Simple
– Timeless
– Versatile
He backs up his beliefs with examples of each characteristic and quotations from well-known logo designers and. For instance, Cass cites Coca-Cola as a timeless logo and quotes David Airey as saying, “Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.”
Read the entire post here.
This article was last modified on December 14, 2022
This article was first published on July 29, 2009
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