Neenah's Flagship Classic and StarWhite Brands Now Carbon Neutral
Neenah Paper announces that its six flagship CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®, CLASSIC COTTON® and STARWHITE® Brands are now manufactured Carbon Neutral.
That means the company has reduced its carbon footprint — or net greenhouse gas emissions — associated with the manufacturing of these premium uncoated brands.
"Neenah is reinforcing its commitment to reducing climate change," says Greg Maze, Senior Brand Manager for Neenah Paper. "Manufacturing Carbon Neutral is part of a growing movement among corporations that are working to reduce greenhouse gases. By doing so, we are also responding to needs of the business world and helping our customers to reduce their own carbon footprint."
Neenah has achieved Carbon Neutrality through net reductions in greenhouse gas emissions. These methods include but are not limited to the use of Green-e certified renewable energy and other renewable energy sources, and the implementation of energy saving upgrades. For example, Neenah has reengineered its process water treatment system at its Neenah, Wis., mill to operate at significantly reduced noise levels and increased treatment efficiency while at the same time consuming less energy.
Green-e certified renewable energy comes from clean, environmentally preferable sources such as wind, solar, low-impact hydro and biomass. This renewable power replaces energy produced by traditional fossil fuels.
Since first purchasing over 10 million kWh of Green-e certified renewable energy from Wisconsin’s We Energies in August 2006, Neenah Paper has more than quadrupled its commitment to 48.7 million kWh. Through this purchase, Neenah is helping the utility build more renewable energy resources and grow its program.
Neenah committed to tracking, reporting and reducing carbon dioxide emissions upon joining the Chicago Climate Exchange (CCX®). CCX is the world’s first and North America’s only voluntary but legally binding greenhouse gas emissions reduction, registry and trading program. It is also the second largest trading system worldwide.
About Neenah Green
Neenah Green is Neenah Paper’s initiative to alleviate climate change by using cutting-edge environmental technologies to reduce its carbon footprint and by providing customers with a variety of sustainable choices. A member of the Chicago Climate Exchange (CCX®) and the EPA Green Power Leadership Club, Neenah is forging new ground in the environmental arena. The environmental leader’s innovative approaches to sustainability include the use of Green Steam and Green-e certified renewable energy to power its mills and manufacture several of its paper brands. Through these efforts alone, Neenah has reduced natural gas consumption by 80 percent annually and has decreased carbon dioxide emissions by 150,000 metric tons at its mill in Neenah, Wis. This is the equivalent of planting 250,000 tree seedlings. In addition to manufacturing a range of recycled offerings, Neenah also produces an FSC-Pure certified brand made from 100 percent FSC-certified virgin pulp. This brand, STARWHITE®, has also achieved carbon neutral status. For more information about Neenah Green, call 1-800-558-5061 and press "5" or visit the web site at www.neenahpaper.com.
This article was last modified on September 26, 2007
This article was first published on September 26, 2007
