Aquent, a global professional services firm, encourages advance planning in the fourth presentation of its widely viewed Aquent Inside Marketing video tutorial series — "Project Initiation: Start Strong, Stay Strong." The video debuts Monday, November 21, 2005, on www.aquent.com and features Aquent Vice President Chris Moody.
Moody’s video examines the benefits of effective planning and what it takes for creative services practitioners to change their initial processes and become more successful in their outcomes. He stresses the importance of the intake process and advises creative professionals to take the initiative with customers, to open the dialogue by stating how they wish to communicate going forward and then following through.
“Effective communication is the heart and soul of a good design project,” says Moody. “It needs to be very clear and consistent from the beginning, otherwise what the customer really wants can get lost. A complete understanding of the business problem leads directly to a successful solution.” He advises creatives to take charge of the situation by leading by example. “Educate the customer…spend more time explaining the benefits of taking this new approach…this way, the creative work will be much more focused and have the full scope of what needs to be accomplished.”
The series, which is designed to address the pressing issues facing marketing and creative professionals today, continues to focus on topical marketing and communications issues.
ABOUT AQUENT
Aquent (www.aquent.com) is a global professional services firm that delivers staffing, consulting and outsourcing solutions for marketing and creative services. Through a network of over sixty branches worldwide, Aquent has made over 400,000 matches of contract and full-time professionals with client companies around the globe. The company is headquartered in Boston, Mass.
This article was last modified on January 6, 2023
This article was first published on November 28, 2005
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