In the Fortune magazine article “What’s in a new logo?” Blake Ellis and Josh Glasser look at before-and-after examples of logos for the following companies:
* Apple
* Blackwater
* British Petroleum
* IBM
* Kraft Foods
* Pepsi
* Procter & Gamble
* Starbucks
* Tropicana
* UPS
* Wal-Mart
* Xerox
Click on the links above for more articles on some of the company logos, and click the Comments below to share your thoughts on the redesigns.
This article was last modified on December 14, 2022
This article was first published on August 17, 2009
Commenting is easier and faster when you're logged in!
Recommended for you
How to Choose and Use Script Typefaces
Nigel French offers a guide to some of the most beautiful and expressive typefac...
How to Reset Export Settings in InDesign
Sign up for the InDesign tip of the week to get a new tip, roundups of new artic...
Take Your Shot in Lightroom
With a handle on the fundamentals of Lightroom—in its multiple forms—you can wor...