“Before & After” Magazine”
You can subscribe to “Before & After Magazine” in PDF or Print.
Click here to learn more.
There’s nothing wrong with having a certain design style. But what if your style is formal and you’re creating collateral for a folk festival? For the design to work, you’ve got to use type, colors, images, and layouts that are authentic to each particular project.
The original Web banner (top) for an outdoor concert series set under 150-foot pines is neat, smooth, and completely wrong for the event. The revised Web banner (bottom) projects energy, musicality, and a true sense of place.
This article has expired. However, you can still read the article by buying it from the Before & After site. Look for the article called “0617 – How to look real.” Since we’re big fans of the magazine, we recommend you subscribe for a full 32 articles (that’s four print issues for $42 or 32 downloadable PDFs for $24).
This article was last modified on January 10, 2022
This article was first published on August 24, 2005
Commenting is easier and faster when you're logged in!
Recommended for you
dot-font: Paperback Reader
dot-font was a collection of short articles written by editor and typographer Jo...
Edie Tobias Joins PictureArts as Senior Director of Imagery for Brand X Pictures
PictureArts, the leading provider of specialty images for professional communica...
Poll Results: When was the last time you exported to SWF?
The results of our poll asking if you still use Flash (SWF) and a new poll on wh...