Trish Witkowski of FoldFactory.com points out in the current “60-second super cool fold of the week” video that interactivity isn’t just for the screen anymore. You could call it, ” Interactive Designers Wanted: Must Have Print Experience.”
This direct mail piece, designed by Evok Advertising of Orlando, FL, is a simple yet effective way to bring a hands-on interactive experience to the recipient. The concept was “Open the door to career success” and the client was Mid Florida Tech. A simple roll fold with a die-cut perforated “door” and gated glued back panel achieve a fun reveal that’s usually reserved for a website or mobile app.
Best of all, the agency reports that this technique alone increased the response rate by 30%! With those kinds of numbers when Trish says, “Think finishing at the beginning,” maybe we should all listen up.
See for yourself in the video below:
This article was last modified on August 2, 2021
This article was first published on June 27, 2011
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