The How Low Can Your Logo? contest challenged designers to create the worst logo possible that meets a fictional client’s brief. The mock client, Excellencico, requested a logo that’s “simple and yet detailed, complex yet spare… ‘Just right’ is the vibe we are looking for.”
There were almost 1,500 entries, which ranged from bad to worse; you can see them all here.
The judges must have had a hard time separating the chaff from the chaff, but at last, the winners have been declared:
Winner: John Herd [Mmm, Hobo.]
First runner-up: Jesse Andrew Tilley
Second runner-up: David J Swift
Third runner-up: Jason Jones
Fourth runner-up: Brian LaRossa
You can read more on the contest history here.
This article was last modified on August 12, 2021
This article was first published on December 30, 2010
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