The How Low Can Your Logo? contest challenged designers to create the worst logo possible that meets a fictional client’s brief. The mock client, Excellencico, requested a logo that’s “simple and yet detailed, complex yet spare… ‘Just right’ is the vibe we are looking for.”
There were almost 1,500 entries, which ranged from bad to worse; you can see them all here.
The judges must have had a hard time separating the chaff from the chaff, but at last, the winners have been declared:
Winner: John Herd [Mmm, Hobo.]
First runner-up: Jesse Andrew Tilley
Second runner-up: David J Swift
Third runner-up: Jason Jones
Fourth runner-up: Brian LaRossa
You can read more on the contest history here.
This article was last modified on August 12, 2021
This article was first published on December 30, 2010
Commenting is easier and faster when you're logged in!
Recommended for you
Illustrator Downloadable: Fancy Fans Art Deco Patterns
12 gorgeous vector patterns to add a sleek and swanky style to your designs
The 5 Rules of Efficiency for InDesign
You'll rake in the efficiency jackpot every time with these five basic rules.
Targeting Character Ranges with GREP
Learn how to find a sequential range of letters or numbers using GREP in InDesig...